Get Noticed.
Be Chosen.


Pinpoint is a leader in branding and packaging design.

Who are we?

Pinpoint is a leader in branding and packaging design. Since 1991, we’ve worked with blue chip clients to transform their brands. We’re passionate about two things: understanding the aspirations of customers – and delivering a reinvigorated brand identity that sells. Ultimately, our definition of success is customer behaviour. We know that more people select a Pinpoint designed pack – more often.

Our philosophy

Our commitment is to maintain design integrity. The first step is to listen to our customers. The final step is the production of high quality, print-ready artwork. At these stages, and throughout the brand design journey, we strive to get the strategy and design right, ensure clean, correct files, and exactly the right print methodology. Our highly skilled creative and production teams are known for their attention to detail.


We’re proud of the close working relationships.

How we work

We’re proud of the close working relationships we’ve built with clients over more than two decades. Our results rest on our approach: to first listen, then learn. The Pinpoint ilearn™ methodology we use translates into our outstanding creative.


Pinpoint ilearn™ is the strategic process we use to bring a brand to life. For existing brands, we unlock the potential and rediscover the brand essence.

For new brands, we ensure there’s an instant attraction and strong personality.

As the cornerstone of our creative approach, Pinpoint ilearn™ helps us get your brand noticed – and chosen – in the retail setting.



Listen, learn,
diagnose, prescribe,

  • Client brief
  • Evaluate market
  • Distil market research
  • Analyse competitors
  • Evaluate brand DNA
  • Identify business opportunities
  • Formulate brand strategy
  • Design brand positioning
  • Define architecture
  • Identify brand essence
  • Brand revitalisation



  • Idea development
  • Initial design concepts
  • Photography & illustration
  • Brand creation
  • Brand naming
  • Client presentation
  • Concept distillation
  • Refine final concept
  • Final creative signoff


Implement, manage
and deliver

  • Design implementation
  • Range roll-out
  • Produce final artwork
  • Print production
  • Print supervision
  • Brand style guides
  • Brand management
  • Design of collateral
  • Design of POS support


Our results rest on our
approach: to first listen,
then learn.

Start the conversation

Contact Frank De Palma 
Tel. +61 3 9534 0600

Pinpoint Design Group

5 Charnwood Crescent, 
St Kilda VIC 3182