Calbee Australia has launched a new range – Golden Chipees Russet Potato Chips in 3 delicious flavours - Lightly Salted, Salt & Vinegar, and Bacon & Cheddar.
They are an innovative new snack that have the look, feel and taste of the classic chips that you get from a fish & chip shop, but with the convenience of packet chip snacks.
The pack design has a fun retro and nostalgic feel that is reminiscent of buying chips at the beach.
Brand Identity, Packaging Design, Production Management, Brand Activation